Criteo Announces Partnership with Tugo and Airlines for Vietnam Travel | Digital

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Criteo announced a partnership with Vietnamese start-up Tugo and five airlines (Vietnam Airlines, Air China, Singapore Airlines, Brunei Airlines and Qatar Airways) to create a “seamless shopping experience” for premium tour programs and meet to the growing demand for premium tours.

As part of this one-year partnership, Criteo will provide retargeting solutions that will allow Tugo to reach target customers and promote premium tours with partner airline flights.

Nguyen Minh Bao, Founder and CEO, Tugo:

Over the past few years, we have seen increased consumer demand for premium travel services. With this partnership, we hope to deliver premium travel experiences that will meet the needs of the modern Vietnamese traveler, working with major national airlines in the Asia-Pacific region for high quality transportation.

Alban Villani, Managing Director, SEA-Pacific, Criteo:

We encourage travel operators to join us in adopting new technologies and digital solutions to better reach and engage end users. We look forward to fostering collaboration between tour operators and airlines and accelerating the growth of the Vietnamese travel industry through Criteo’s multiple technology solutions powered by its AI engine.

This article is filed under Tech Talk: A collection of brief news on programmatic buying, mobile advertising, and all forms of adtech and martech tools and platforms.


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