“Europe is attractive for the Vietnamese fresh lychee trade, logistics remains a key issue”


The story goes that once upon a time, the first lychee was planted in Thanh Ha district of Hai Duong province, Vietnam over 200 years ago. The tree seedlings were brought back by fruit and vegetable merchant Mr. Hoang Van Com from one of his business trips. He planted the seedlings and, because the local climate is so hospitable to lychees, the three seeds sprouted in the trees. One of the three trees bore particularly tasty fruits, and from this precious tree its branches were extracted and propagated, which was the beginning of the regional production of lychee.

Ameii team and customer in front of the first lychee in Thanh Ha district

Mrs. Hue (Jolie), Export Manager at Ameii Viet Nam JSC, enthusiastically explains: “One of the milestones of our business, as a pioneer in our country, is that we were able to establish fresh lychee exports to the markets the most difficult such as Japan and Europe. We have a staff team with many years of import and export experience. In addition to lychee, we market durian and longan. Our main export markets are Japan, Korea, USA, Singapore, Malaysia, Australia, Netherlands, Germany, France and Czech Republic. We ship both by air and sea.

After 10 days, this lychee skin color will turn into a more beautiful red

Ripe red lychees by Ameii Vietnam

Lychee trees full of ripe fruit

Mrs. Jolie continues: “Since the end of December 2019 and the beginning of 2020, due to Covid-19, shipping costs have increased two, three times, and even some times have increased eight times. Now we have to deal with the situation where shipping costs are higher than our production costs! This is one of the major challenges of our company’s development strategy to build a brand on the markets, particularly distant Europe. However, we have tried to bring the special flavor of Vietnamese agricultural products to our European partners. For example, the most recent order we shipped to the European market is this year’s early harvest of lychee from May 2022. The positive feedback from our customers regarding its sweetness and quality encourages us to further develop this market. .

“Regarding weather and climate change, weather is one of the important factors for all horticultural products and lychee production. This season, the weather has been strange, more unpredictable. We had a lot of rain, and it was also cooler than usual. We even caught the cold air in the middle of summer. This weather change could cause a slight delay in the lychee harvest and we predicted that the lychee harvest could be around 10-15 days slower than at the same time each year,” says Jolie.

Packaging line

Packed ripe lychees ready to ship

In 2021, Ameii Vietnam JSC was awarded one of the Top 10 Trusted Brands in Agriculture – Food – Beverage Industry Awards by Vietnam Economic Times. “It’s a huge honor for our company,” Jolie concludes.

Celebrating the Trusted Brands in Agriculture Awards Ceremony

For more information:

Ms. Hue (Pretty Seen)
Ameii Vietnam JSC
Mobile: +84 33 603 1904
Email: [email protected]


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