Foreo and IMEX Pan Pacific Group set to open 29 new counters in five national outlets and 24 airports in Vietnam this year

VIETNAM. Swedish beauty technology company Foreo has partnered with IMEX Pan Pacific Group (IPPG) to expand the brand’s travel retail network in Vietnam.

The partnership will see new Foreo placements at Tân Sơn Nhất International Airport and Landmark 81 department store, both in Ho Chi Minh City; Tràng Tiền Plaza and Nội Bài International Airport in Hanoi; and Da Nang Airport.

The partners plan to open 29 counters – in five national outlets and 24 airports – in Vietnam this year.

IMEX Pan Pacific Group (IPPG) is a pioneer of luxury retail in Vietnam. It was founded by Jonathan Hanh Nguyen in 1985 and controls around 70% of the luxury market in Vietnam.

Its portfolio includes more than 108 prestigious international brands such as Cartier, Bvlgari, Salvatore Ferragamo, Burberry, Versace and Dolce & Gabbana.

Fast Forward Foreo: Growing Swedish Beauty Tech Brand Intensifies Vietnam Retail Presence

Since its creation, IPPG has acquired 17 subsidiaries and 18 joint ventures, including the operating license in airport duty free stores with DFS and Lotte Duty Free. IPPG currently operates out of 38 stores across five airports in Vietnam.

The IPP Travel Retail subsidiary operates a range of stores, catering outlets and advertising services at Tân Sơn Nhất, Nội Bài, Da Nang and Phú Quốc airports as well as duty-free shops at land borders.

As reported, South Korean travel retail giant Lotte Duty Free signed a contract with IPPG to open a 1,598 m² duty-free store on the upscale Tràng Tiền Plaza in central Hanoi last December.

IPP Travel Retail operates a wide range of airport business services, including retail, food and beverage and advertising, as well as border duty free shops

Commenting on the partnership, Gary Leong, Director of Foreo Global Travel Retail, said: “We are absolutely delighted to partner with such an important player in the travel retail industry in Vietnam. As a pioneer in the Vietnamese luxury market, IPPG definitely has the experience and know-how to take our beloved brand to become a leader in the local market.

“This is indeed a perfect match, and Foreo will work hand in hand with IPPG in its expansion this year to develop more than 29 retail locations in Vietnam. “

“We are delighted and delighted to have been chosen as Foreo’s travel retail partner in Vietnam,” commented Phillip Nguyen, CEO of IPP Travel Retail. “We are excited about the opportunity to increase demand for Foreo through IPP Travel Retail outlets in five major national outlets, and soon in 24 national airport counters. “

Foreo Travel Retail Global Director Gary Leong said IPPG was “a perfect match” for the brand and hopes to leverage the latter’s expertise in luxury retail to effectively bring Foreo to market. Vietnamese.


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