Vietnam Airlines has successfully implemented Comarch’s loyalty technology


Vietnam Airlines, the flag carrier of Vietnam and the leading carrier in Southeast Asia, revealed that it is collaborating with Comarch (WSE: CMR), a global provider of software-defined products and services to drive business efficiency , on remodeling its loyalty proposition called the “Lotusmiles” program.

Since May 2021, Vietnam Airlines has been using the For traveling Edition of Comarch Loyalty Management (CLM) as the new driving force behind its Lotusmiles program, which has nearly 4 million members and continues to count. It is a modern platform that enables Vietnam Airlines to manage immersive loyalty programs, create personalized product offers and build stronger relationships with its customers.

With the implementation of the CLM system to improve its frequent flyer program, Vietnam Airlines is taking another step towards its goal of becoming a 5-star and digital airline.

Mr. Nguyen Sy Thanh, Director of Lotusmiles, Vietnam Airlines said:

“In 2019, when we were in the process of finding a new partner, we found Comarch’s experience and product portfolio to be very impressive. Therefore, we decided to use Comarch’s loyalty management platform. company to revamp and improve our “Lotusmiles” program.We are pleased to say that with its many industry-leading features, the CLM platform has exceeded our expectations – and now we can offer our customers amazing new experiences.

Mr. Piotr Kozłowski, Vice Chairman, Airline/Travel Loyalty at Comarch said:

“We are happy and excited to be involved in the process of improving the already impressive ‘Lotusmiles’ program. It’s the kind of project that brings business and technology innovation together, enabling both of our companies to achieve new levels of growth and success. We are confident that our loyalty management platform will help Vietnam Airlines achieve its goals and gain competitive advantage.

In 2019, Vietnam Airlines started cooperation with Comarch while looking for a new loyalty software provider with many years of experience in delivering successful loyalty projects for various airlines and travel agencies.

Vietnam Airlines’ goal was to find not only a supplier, but also a business partner who would work with the company to bring innovation and value to every step of the customer interaction. After conducting a detailed analysis of the loyalty market, Vietnam’s national airline decided to work with Comarch.

The CLM system was voted Best Supplier Innovation at last year’s 2020 Loyalty & Awards in Vancouver, BC. Besides Vietnam Airlines, the platform is fully integrated with the loyalty programs of nearly 20 other airlines which, like Vietnam Airlines, are members of the SkyTeam alliance.

If you would like to learn more about this and other customer loyalty projects involving the use of CLM for Travel, please visit


Vietnam Airlines has established itself as one of the best airlines in the region thanks to its modern fleet and its commitment to innovation and development, earning recognition from international and domestic communities through a series of prestigious awards. Skytrax – the world’s leading airline and airport rating organization – has rated Vietnam Airlines as a 4-star airline since 2016. The airline aims to achieve 5-star status and become a major carrier in Asia.

Lotusmiles (formerly known as Golden Lotus Plus) is Vietnam Airlines’ Frequent Flyer program. Its vision is to become the most popular loyalty program in Vietnam and one of the top ten airlines in Asia-Pacific. After 22 years of development, Lotusmiles now has nearly 4 million members, cooperating with more than 90 partners in many fields such as air transport, banking, hospitality, telecommunications, shopping, car rental car, etc


Comarch is a global provider of advanced IT services and software for business management, including AI-powered platforms designed to help businesses build brand loyalty and improve customer satisfaction. Its customers include JetBlue Airways, Heathrow Airport, BP, Carrefour, Heineken, Goodyear, Pepsi and Vodafone.


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